SO DELICIOUS™ DAIRY-FREE PROUDLY SPONSORS FIRST NATIONAL NON-GMO MONTH
Eugene, OR - So Delicious™ Dairy Free, America's leading brand of dairy-free foods, is proud to sponsor the first ever Non-GMO Month this October by participating in the "Celebrate your right to choose Non-GMO" campaign on Facebook. The Facebook application will educate users about GMOs, the Non-GMO Project, and featured brands participating in the product verification program, including So Delicious™ Dairy Free. It also will raise funds for the Project, a 501(c)(3) non-profit, with vendor sponsors donating $1 for every click from users. So Delicious™ Dairy Free's sponsorship day is Thursday, October 7th, and the application can be accessed athttp://apps.facebook.com/nongmopledge/
The process of genetic modification, which takes place in a laboratory, typically merges DNA from different species, creating combinations of plant, animal, bacteria and viral genes that cannot occur in nature or in traditional crossbreeding. Virtually all commercial GMOs are bred to withstand direct application of herbicide and/or to produce an insecticide. None of the GMO traits currently on the market offer increase yield, drought tolerance, enhanced nutrition, or any other consumer benefit.
Studies, meanwhile, increasingly show a correlation between consumption of GMOs and an array of health risks. With U.S. consumer confidence shaken by ongoing food safety failures, distrust of GMOs is growing. As a result, more and more consumers are seeking non-GMO choices, and Nielson reported in February of this year that "GMO-free" is now the fastest growing store brand label claim.
The Grocery Manufacturers Association estimates that GMOs currently are in approximately 80% of conventional processed foods in the United States, but they are not labeled. This is in sharp contrast to most other developed nations around the world, where there are significant restrictions or outright bans on GMOs because they're not considered proven safe.
To fill the information gap, a "Non-GMO Project Verified" seal has been created. Manufacturers earn the seal through compliance with rigorous GMO avoidance standards, including ingredient testing, as part of the nation's first third party non-GMO verification program.
The makers of So Delicious™ Dairy Free strongly believe in people's right to choose non-GMO, and is an active participant in the Non-GMO Project's verification program. To date, all So Delicious™ Dairy Free products made with coconut milk and coconut water (including frozen desserts, beverages, and cultured items) have been successfully verified as fully compliant to the Non-GMO Project Standard. During Non-GMO Month this October, as "Non-GMO Project Verified" seals start to appear in stores, nearly 600 retailers nationwide will be educating shoppers about GMOs and the Non-GMO Project. The Facebook application will bring Non-GMO Month into the social media realm, where the Non-GMO Project's Facebook page already has over 20,000 fans.
"As a leader in the natural foods industry, we are proud to sponsor the first ever Non-GMO Month," says John Tucker, Senior Vice President of Marketing and Technology for So Delicious™ Dairy Free. "Raising awareness for this timely issue is paramount if we want to live in a society that truly values informed choice."
For additional information on the first national Non-GMO Month visit www.nongmoproject.org. To learn more about So Delicious Dairy Free® foods, contact Chris Turek. Photos, product information and samples are available upon request.
The Non-GMO Project is a non-profit multi-stakeholder collaboration committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. Find out more at http://www.nongmoproject.organd at http://www.facebook.com/nongmoproject.
So Delicious™ Dairy Free originally began as a line of all natural dairy-free ice cream. Today So Delicious™ Dairy Freehas expanded its offerings to accommodate the growing demand for dairy alternatives, including frozen desserts, beverages, and cultured products. The brand's latest innovation, So Delicious™ Dairy Free made with Coconut Milk, has cracked a naturally delectable and wholesome ingredient to open up a whole new world of delicious possibilities. From ice cream to beverages to yogurt, So Delicious™ Dairy-Free made with Coconut Milk meets the needs of individuals in pursuit of a flavorful life. Find out more at http://www.SoDeliciousDairyFree.com
ABOUT TURTLE MOUNTAIN, LLC
Based in Eugene, Oregon since 1988, privately held Turtle Mountain provides consumers with healthier alternatives to dairy-based frozen desserts, beverages, and yogurt. All products are 100% plant based and contain no artificial sweeteners or trans-fats, and most are made with certified organic ingredients. Turtle Mountain sells its products nationally under the brand So Delicious™ Dairy Free. Learn more at:www.SoDeliciousDairyFree.com