AMERICA’S BEST SELLING COCONUT MILK BEVERAGE ACHIEVES NON-GMO PROJECT CERTIFICATION
Eugene, OR - So Delicious Dairy Free®, America’s leading brand of dairy-free foods, is recognized as a pioneer in the natural foods industry. First it offered the only organic dairy-free ice cream, and today it is the only major dairy-free ice cream brand made in a dedicated dairy-free facility. The tradition continues in June of 2010 when its fastest growing refrigerated product line - So Delicious Dairy Free® Coconut Milk Beverage - becomes the first dairy-free beverage to achieve Non-GMO Project Certification.
Genetic engineering is the practice of altering genetic blueprints of food products to enhance specific traits, such as increased resistance to pesticides or disease. Although genetically modified foods can improve yield and other crop characteristics, a growing number of consumers fear that the technology used to create genetically modified foods is unpredictable and poses a potential threat to human health and the environment.
The Non-GMO Project is a non-profit organization, created by leaders representing all sectors of the organic and natural products industry in the U.S. and Canada, to offer consumers a consistent non-GMO choice for organic and natural products that are produced without genetic engineering or recombinant DNA technologies.
The Project began as an initiative of independent natural foods retailers who were interested in providing customers with more information regarding the GMO risk of their products. As the Project evolved, it became clear that in order for the initial vision of standardized labeling to be possible, a third party verification program was needed to identify products compliant with a uniform, consensus-based definition of non-GMO.
With the help of technical consultants and fueled by the passion of a dynamic array of industry leaders, the Non-GMO Project has successfully created a collaborative non-GMO verification program that began enrolling products in the fall of 2008. Working at every level of the supply chain, all the way back to the seeds, the Project’s role is to inspire and ensure viable non-GMO alternatives long into the future.
Manufactured food products that have been through this rigorous process may display a "Non-GMO Project Verified" seal, which means that the item has been produced according to best practices for GMO avoidance.
Turtle Mountain, manufacturer of So Delicious Dairy Free® foods, expects the rest of the lines in its product portfolio to achieve Non-GMO Project certification and bear the program’s mark on its packaging by the end of 2010 if not sooner.
"As a leader in the natural foods industry, we are constantly looking for ways to improve our practices, lesson our environmental impact, and provide consumers with accurate information regarding the sourcing of these foods," says John Tucker, Senior Vice President of Marketing and Technology at Turtle Mountain. "We are proud to receive this status and gratified to see the industry move in this direction with such consensus."
For additional information on the Non-GMO Project visit www.nongmoproject.org. To learn more about So Delicious Dairy Free® foods made with coconut milk, contact Chris Turek. Photos, product information and samples are available upon request.
ABOUT TURTLE MOUNTAIN, LLC
Based in Eugene, Oregon since 1988, privately held Turtle Mountain provides consumers with healthier alternatives to dairy-based frozen desserts and refrigerated items. All products are 100% plant based and contain no artificial sweeteners, trans-fats or hydrogenated oils, and most are made with certified organic ingredients. Turtle Mountain sells its products under the brands So Delicious Dairy Free® and Purely Decadent®. For full product offerings and complete nutritional information, please visit: http://www.SoDeliciousDairyFree.com.